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	<title>Fresh Catch - Tomato Fish Marketing Blog</title>
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		<title>Tomato Fish Marketing Discovers Untapped Resources in Kokomo</title>
		<link>http://www.tomatofishmktg.com/freshcatch/tomato-fish-marketing-discovers-untapped-resources-in-kokomo/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/tomato-fish-marketing-discovers-untapped-resources-in-kokomo/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 20:29:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Automotive industry]]></category>
		<category><![CDATA[creo quality]]></category>
		<category><![CDATA[GKEDA]]></category>
		<category><![CDATA[Greater Kokomo Economic Development Alliance]]></category>
		<category><![CDATA[Howard County]]></category>
		<category><![CDATA[Indiana]]></category>
		<category><![CDATA[Jeb Conrad]]></category>
		<category><![CDATA[jon speer]]></category>
		<category><![CDATA[Kokomo]]></category>
		<category><![CDATA[Life science]]></category>
		<category><![CDATA[Medical device]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=188</guid>
		<description><![CDATA[Recently, we finished a project with the Greater Kokomo Economic Development Alliance (GKEDA) to determine the relevancy of targeting the life science industry in the Kokomo and Howard County region of Indiana. Partnering with Jon Speer of Creo Quality, an Indiana-based company specializing in strategic solutions, on the analysis, we agreed that the region’s “challenge [...]]]></description>
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		<title>Social Media is About Making Emotional Connections</title>
		<link>http://www.tomatofishmktg.com/freshcatch/social-media-is-about-making-emotional-connections/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/social-media-is-about-making-emotional-connections/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 13:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[creo quality]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[jon speer]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing strategy]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=184</guid>
		<description><![CDATA[Too many companies these days are jumping on the newest, greatest band wagon in marketing &#8212; especially Social Media. But, Social Media is more than just checking your number of followers and trying to get as much information out to the mass as often as possible. Just last week friend of mine, Jon Speer of [...]]]></description>
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		<item>
		<title>the &#8220;New Normal&#8221; for non-profits from Branding Bytes</title>
		<link>http://www.tomatofishmktg.com/freshcatch/the-new-normal-for-non-profits-from-branding-bytes/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/the-new-normal-for-non-profits-from-branding-bytes/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 21:31:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Non Profits]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding nonprofits]]></category>
		<category><![CDATA[Checco Communications]]></category>
		<category><![CDATA[fundraising nonprofits]]></category>
		<category><![CDATA[Larry Checco]]></category>
		<category><![CDATA[new normal]]></category>
		<category><![CDATA[Non-profit organization]]></category>
		<category><![CDATA[Private sector]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=180</guid>
		<description><![CDATA[Interesting Q&#38;A regarding the &#8220;New Normal&#8221; for non-profits from the Winter 2011 Issue of Branding Bytes (a FREE quarterly e-newsletter courtesy of Larry Checco of Checco Communications). How dependent are we on government funding? For decades, countless nonprofits have relied largely or exclusively on local, state and federal funding, or a combination of all three, to [...]]]></description>
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		<title>Cutting Cost Not A Substitute for Growth</title>
		<link>http://www.tomatofishmktg.com/freshcatch/cutting-cost-not-a-substitute-for-growth/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/cutting-cost-not-a-substitute-for-growth/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 14:36:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Economic Impact]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Hoosier]]></category>
		<category><![CDATA[IBJ]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=176</guid>
		<description><![CDATA[This past summer I read an article from the IBJ that I recently stumbled onto again that I find very fitting especially since we are nearing the end of 2010 and most of us are reviewing the year&#8217;s growth (or loss). The article discussed the idea that many Hoosier firms reported higher second-quarter earnings &#8212; [...]]]></description>
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		<item>
		<title>We&#8217;ve Got A Competitive Analysis, What Else Do We Need?</title>
		<link>http://www.tomatofishmktg.com/freshcatch/weve-got-a-competitive-analysis-what-else-do-we-need/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/weve-got-a-competitive-analysis-what-else-do-we-need/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 18:13:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=173</guid>
		<description><![CDATA[How about a sound marketing foundation and strategy to start? I&#8217;ve recently come across companies who rely so heavily on their most recent competitive analysis that they believe even a basic marketing strategy is not needed. Sure, a competitive analysis can help find &#8220;low-hanging fruit&#8221;, but this alone cannot serve as a marketing strategy. Why? [...]]]></description>
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		<title>TFMail Helps Local Non-Profits Meet Goals</title>
		<link>http://www.tomatofishmktg.com/freshcatch/tfmail-helps-local-non-profits-meet-goals/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/tfmail-helps-local-non-profits-meet-goals/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:48:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[CJ McClanahan]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[faith-based]]></category>
		<category><![CDATA[Indianapolis non-profits]]></category>
		<category><![CDATA[inner-city ministry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[Reach Foundation]]></category>
		<category><![CDATA[Reachmore]]></category>
		<category><![CDATA[shepherd community center]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[TFMail]]></category>
		<category><![CDATA[The Shepherd Center]]></category>
		<category><![CDATA[volunteering]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=141</guid>
		<description><![CDATA[The Reach Foundation Raises $11,000 and Exceeds Fundraising Goal! Last week I had a client, CJ McClanahan (owner of Reachmore and founder of The Reach Foundation), call me and to let me know that our email marketing program, TFMail, had helped them meet their most recent funding goal of $10,000 to help local Indianapolis kids [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Client Kudos</title>
		<link>http://www.tomatofishmktg.com/freshcatch/client-kudos/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/client-kudos/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 02:33:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[targeted online marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=136</guid>
		<description><![CDATA[We love it when our client&#8217;s are so happy with our service that they send us copies of kudos they receive from their clients: &#8220;Thanks for keeping me on your newsletter list&#8230; there must be a way for us to partner on projects.&#8221; This simple success story lead to a new relationship for our client [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Winning Customer Referrals</title>
		<link>http://www.tomatofishmktg.com/freshcatch/winning-customer-referrals/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/winning-customer-referrals/#comments</comments>
		<pubDate>Mon, 24 May 2010 15:21:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Relationship Mgmt (CRM)]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[BNET]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Referral Services]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=131</guid>
		<description><![CDATA[Last week I received a post from BNET called &#8220;How to Win Customer Referrals&#8230;in 6 Easy Steps&#8221; &#8211; I love it when I get easy to follow steps on how to do something. So, I&#8217;m passing these steps along to you: STEP #1: Understand the Referral Concept STEP #2: Position Yourself For a Referral STEP [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Don&#8217;t Rush Your Seeds of Vision</title>
		<link>http://www.tomatofishmktg.com/freshcatch/dont-rush-your-seeds-of-vision/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/dont-rush-your-seeds-of-vision/#comments</comments>
		<pubDate>Tue, 11 May 2010 16:33:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Relationship Mgmt (CRM)]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Business plan]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[gestation period]]></category>
		<category><![CDATA[idea generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[soul seedz]]></category>
		<category><![CDATA[Target market]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[Value proposition]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=127</guid>
		<description><![CDATA[From SoulSeedz.com: The shortest known gestation period is 12 days for an Opossum, and the longest is over 700 days for an Elephant. Your countless ideas, visions and dreams gestate for anything from 12 to 700 days. So, don&#8217;t rush, but be prepared to let the world know about your ideas and know what to [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Building Stronger Foundations</title>
		<link>http://www.tomatofishmktg.com/freshcatch/building-stronger-foundations/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/building-stronger-foundations/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 19:02:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing assessment]]></category>
		<category><![CDATA[Small business]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=123</guid>
		<description><![CDATA[Lately, we have had a handful of clients who came to us at their wits end because they are fed up with &#8220;lead generation&#8221; methods or other marketing tactics that have produced no ROI for their business. It disappoints us that they have tried so many things that never worked or at least did not [...]]]></description>
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		<slash:comments>1</slash:comments>
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