Direct Mail Lessons from Glodan
I recently got the Glodan postcard in the mail and loved what “Dan the Paper Man” had to say…
“A lawyer had successfully handled a difficult law case for a wealthy friend. Following the happy outcome of the case, the friend and client called on the lawyer, expressed his appreciation of his work and handed him a handsome Moroccan leather wallet. The lawyer looked at the wallet in astonishment and handed it back with a sharp reminder that a wallet could not possibly compensate him for his services. “My fee for that work”, acidly snapped the attorney, “is five hundred dollars.” The client opened the wallet, removed a one-thousand dollar bill, replaced it with a five-hundred dollar bill and handed it back to the lawyer with a smile.
However, a spelling error caught my eye and took my attention away from the story.
Lesson #1 – Direct Mail is more effective with poignant stories.
Lesson #2 – Review carefully and know that spell check doesn’t catch everything.
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October 21st, 2009 at 9:43 pm
I see two punctuation errors, but no spelling error. Did I miss it? (Probably.)
October 30th, 2009 at 1:11 pm
Well, I missed the punctuation errors then.
The misspelling I corrected in my post.