Tomato Fish Marketing

Social media is defined as content created by people that integrates technology and social interaction for sharing and discussing information.

How does social media translate into ROI for my business?

1. participate in conversations about your biz
2. enhance your relationship with your audience
3. become the expert in your industry/community

Is it right for your company?
• Seeding – You’ll have to invest time and possibly money into your effort to produce content. Man-hours are required.*
• Feeding – Your audience will need to be fed with continuous content in order to remain interesting and fresh. Man-hours are required.*
• Weeding – You must prune and weed out content that is not producing the your desired response. You will need to research and analyze your metrics and data. Man-hours are required.*

* From Debunking Social Media Myths, David Armano

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The Harvard Business Review Management Tip comes into my inbox daily and occasionally there are tidbits I feel compelled to pass along…

Yesterday, I read a post about Target’s ClearRx pharmacy system. Target was able to create a very successful customer experience with the new product design of their pill bottles which feature clear typography, color coding, and flat surfaces for easier reading. Target’s ClearRx provides a number of lessons for anyone wanting to create a great design and deliver a great customer experience.

1. Prototype early.

• Whether you are creating a new product design, developing your social media plan or developing processes for internal operations, you can get a win under your belt by prototyping early. This allows for your team members to see more realistically how you want the design or process to work and it ignites some rallying around the new project.

2. Prepare for a long ride and plenty of persistence.

• Be prepared to work on this prototype extensively and be persistent. Practice makes perfect and great ideas are often recreated or developed multiple times — the more revisions the better! Get your team together and brainstorm for potential roadblocks and modify accordingly in your design revisions.

3. Involve your team as early and often as possible.

• Many heads are better than one, so form a team of key people and be sure to involve them every step of the way. But be aware of having too many hands in the pot!

Read the full HBR Management Tip.

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With the New York Times calling it “one of the fastest-growing phenomena on the Internet” and Newsweek saying “…it seems as though all the world’s a-twitter”, it’s no wonder people are gravitating towards social media sensation, Twitter . However, many of our clients still ask, what is it?

Wikipedia defines Twitter as “a free social media networking tool and micro-blogging service that enables its users to send and read each others’ updates, known as tweets.” Tweets are like condensed blog posts—they are limited to 140 characters.

Why do I need to ‘tweet’, you ask? Believe it or not, people want to hear what you’re saying. Whether you plan to use Twitter for personal or business use, giving people a glimpse into what you’re doing is less presumptuous than you think. There are numerous reasons to ‘tweet’—to get a quick news report, to ask questions about a product or place, to direct people to a website or blog, or simply to stay in touch.

Got questions? Want to stay in touch? Check us out on Twitter.

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