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	<title>Fresh Catch - Tomato Fish Marketing Blog &#187; TFMail eMarketing</title>
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		<title>TFMail Helps Local Non-Profits Meet Goals</title>
		<link>http://www.tomatofishmktg.com/freshcatch/tfmail-helps-local-non-profits-meet-goals/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/tfmail-helps-local-non-profits-meet-goals/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:48:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[CJ McClanahan]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[faith-based]]></category>
		<category><![CDATA[Indianapolis non-profits]]></category>
		<category><![CDATA[inner-city ministry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[Reach Foundation]]></category>
		<category><![CDATA[Reachmore]]></category>
		<category><![CDATA[shepherd community center]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[TFMail]]></category>
		<category><![CDATA[The Shepherd Center]]></category>
		<category><![CDATA[volunteering]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=141</guid>
		<description><![CDATA[The Reach Foundation Raises $11,000 and Exceeds Fundraising Goal! Last week I had a client, CJ McClanahan (owner of Reachmore and founder of The Reach Foundation), call me and to let me know that our email marketing program, TFMail, had helped them meet their most recent funding goal of $10,000 to help local Indianapolis kids [...]]]></description>
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		<title>Client Kudos</title>
		<link>http://www.tomatofishmktg.com/freshcatch/client-kudos/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/client-kudos/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 02:33:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[targeted online marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=136</guid>
		<description><![CDATA[We love it when our client&#8217;s are so happy with our service that they send us copies of kudos they receive from their clients: &#8220;Thanks for keeping me on your newsletter list&#8230; there must be a way for us to partner on projects.&#8221; This simple success story lead to a new relationship for our client [...]]]></description>
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		<title>TOMI Triangle &#8211; Part 2: The Importance of Email Marketing</title>
		<link>http://www.tomatofishmktg.com/freshcatch/tomi-triangle-part-2-the-importance-of-email-marketing/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/tomi-triangle-part-2-the-importance-of-email-marketing/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:12:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[Direct Marketing Association]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Rate of return]]></category>
		<category><![CDATA[Search engine optimization]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=82</guid>
		<description><![CDATA[Why is email marketing so important? Email marketing is important because it works and it works with almost any size budget. Here are some email marketing facts for you to think about: According to the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009 and outperforms [...]]]></description>
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		<title>The Power of Segmentation</title>
		<link>http://www.tomatofishmktg.com/freshcatch/the-power-of-segmentation/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/the-power-of-segmentation/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 16:35:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[email lists]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Rate of return]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=56</guid>
		<description><![CDATA[What is Segmentation? In a few words, it means the process of dividing into groups or categories. In email marketing, we take this a step further and say that segmentation is the creation of groups of people or organizations that share one or more characteristics that causes them to have similar product and/or service needs. [...]]]></description>
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		<title>TFMail Metrics Update &#8211; 01/2009 to 08/2009</title>
		<link>http://www.tomatofishmktg.com/freshcatch/tfmail-metrics-update-012009-to-082009/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/tfmail-metrics-update-012009-to-082009/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 19:38:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=46</guid>
		<description><![CDATA[We ran our averages again on September 1st and here were the results: TFMail Averages on September 1st, 2009 Opens = 30.15% Click-Throughs = 12.01% Bounces = 3.47% Constant Contact Averages * Opens = 21.27% Click-Throughs = 4.82% Bounces = 11.5% * Constant Contact is a widely known and highly used email marketing service so [...]]]></description>
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		<title>reBlog from creoquality.com: September 11, 2009 &#8211; FREE Whiteboard Strategy Session</title>
		<link>http://www.tomatofishmktg.com/freshcatch/reblog-from-creoqualitycom-september-11-2009-free-whiteboard-strategy-session/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/reblog-from-creoqualitycom-september-11-2009-free-whiteboard-strategy-session/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 17:24:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[TFMail eMarketing]]></category>
		<category><![CDATA[creo quality]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/reblog-from-creoqualitycom-september-11-2009-free-whiteboard-strategy-session/</guid>
		<description><![CDATA[I found this fascinating quote today: In a few of weeks, we will be offering another Free Whiteboard Strategy Session. The topic for next month&#8217;s event &#8212; 7 Tips to Market Your Business on the Web. Please come join us with any business development or marketing questions you’d like answered.creoquality.com, September 11, 2009 &#8211; FREE [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Email Marketing Metrics Update</title>
		<link>http://www.tomatofishmktg.com/freshcatch/email-marketing-metrics-update/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/email-marketing-metrics-update/#comments</comments>
		<pubDate>Wed, 27 May 2009 14:09:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TFMail eMarketing]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/email-marketing-metrics-update/</guid>
		<description><![CDATA[We ran our averages again on May 19th and again today just to see how we&#8217;ve faired over the last two weeks. Looks like the numbers are up &#8212; thanks to our awesome clients who continue to trust us and follow our suggestions! TFMail Averages on May 19th, 2009 Opens = 37.85% Click-Throughs = 10.33% [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>No Time to Panic</title>
		<link>http://www.tomatofishmktg.com/freshcatch/no-time-to-panic/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/no-time-to-panic/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 15:25:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[TFMail eMarketing]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=15</guid>
		<description><![CDATA[According to the February 2009 issue of Fortune Small Business, this current recession is no time to panic. FSB and Zobgy International conducted a survey of 500 small business owners in early December and here is what they found: 48% of small business owners have yet to take action in response to the economic crisis. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hard Work, Practice &amp; Consistency</title>
		<link>http://www.tomatofishmktg.com/freshcatch/hard-work-practice-consistency/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/hard-work-practice-consistency/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 01:20:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Market Strategy]]></category>
		<category><![CDATA[TFMail eMarketing]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=13</guid>
		<description><![CDATA[Research now shows that the lack of natural talent is irrelevant to great success &#8212; in any industry. So, what&#8217;s the secret? It&#8217;s painful and demanding practice and hard work. There is no substitute for hard work. According to an article written by Geoffrey Colvin (&#8220;What It Takes To Be Great&#8221;), natural gifts or lack [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Standard Email Campaign Rates</title>
		<link>http://www.tomatofishmktg.com/freshcatch/standard-email-campaign-rates/</link>
		<comments>http://www.tomatofishmktg.com/freshcatch/standard-email-campaign-rates/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 01:50:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TFMail eMarketing]]></category>

		<guid isPermaLink="false">http://www.tomatofishmktg.com/freshcatch/?p=14</guid>
		<description><![CDATA[I&#8217;ve had clients ask me what typical campaign rates they can expect from email marketing, in particular the rates that are achieved by TFMail. So, we&#8217;ve done some research and we&#8217;ve compared two popular email marketing software versions with our TFMail: Rates according to Vertical Response: Open Rate &#8211; Customers who tend to have great [...]]]></description>
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		<slash:comments>3</slash:comments>
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