Tomato Fish Marketing

Join us Friday, February 12th, for our monthly free Whiteboard Strategy Session.

This month in our studio we will be talking about “5 Tips and 5 Tools to Getting Things Done”.

DATE:  February 12, 2010

TIME: 10A – 11:30A

LOCATION: 6055 N. College Avenue #201, Indy 46220

Please RSVP before Friday if you plan on attending.

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I found this fascinating quote today:

Businesses need a marketing strategy. And yes, the marketing strategy should consider use of social media. But isn’t social media one of MANY marketing tactics?creoquality.com, Social Media Is A Marketing Tactic–Not A Strategy, Jan 2010

You should read the whole article.

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Which are you?

1. a company performing different activities from competition, or
2. a company performing similar activities as competition but in a different way

If you don’t know or don’t have a strategic position, maybe this will help:

Approach your strategic position in one of the following ways:

• serve few needs of many customers (Jiffy Lube provides only auto lubricants)
• serve broad needs of few customers (AMEX Black Card targets high wealth clients), or
• serve broad needs of many customers in a narrow market (Progeny Genetics serves Researchers in the genetics market)

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Okay, it’s a new year and it’s probably safe to assume that there are a lot of new Year’s resolutions floating around out there. It’s probably also safe to assume that by March 1st, maybe earlier, a lot of us will have ditched the New Year’s resolutions. That New Year routine that you carefully planned and mapped out for yourself and your company is probably also getting a little difficult to keep up with right?

Forget the New Year’s Resolutions…

Keep it simple this year by focusing on the following:

1. refresh your sales pitch (or create one if you don’t have one already)
2. be sure you articulate your strategic position (more to come in another post)
3. get excited about it
4. be confident that you have something that other people want to buy
5. GET OUT AND SELL!!!!!!!!

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Join us this Friday, January 8th, for our monthly free Whiteboard Session.

This month in our studio Creo Quality will be leading the discussion regarding their 20/20 Strategic Vision Program.

Creo Quality helps their clients balance strategy and tactics. Creo Quality is a CATALYST that can help you CONNECT and CREATE in order to achieve success through the following:

Join us for the Whiteboard Session to learn more about the 20/20 Strategic Vision Program and how we can help you be successful in 2010 and beyond.

Please RSVP before Friday if you plan on attending. Thank you and Happy New Year!

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